Dojo Bundle

RealtyNinja became known for producing the highest level Canadian real estate agent websites, while providing standard-setting customer service. One way we always attracted business was through our inbound marketing efforts—specifically "The Dojo", our real estate marketing blog.

We would publish blog articles on a weekly basis, helping educate real estate agents on everything from small tips to large scale strategic concepts. The success of our blog led me to propose we build a full-scale info product. The goal: to further drive thought leadership and credibility for the brand...

And to give our competitors customers a way they could also be our customers, without moving their entire website. The info product—named after our highly successful blog—became an industry standard resouce for real estate agents in Canada and beyond.